Meet My Friend, Bear and Roo

I'm so excited to introduce you to my friend Jen, the powerhouse mom of three and owner of Bear and Roo. She creates beautiful made-to-order activewear and casual wear for confident women on the go — and I think you're going to love it.

Like demulcere, Bear and Roo is a Canadian small business built by a woman who saw a gap and decided to fill it herself. Jen started Bear and Roo back in 2015 with children's wear, and soon after expanded into women's active and casual wear. Like many of us, she struggled to find clothing that actually fit her bust, waist, and inseam — so she decided to create it herself.

Every item is made-to-order, sewn by Jen, and designed with options for style, fabric, pockets, waistbands, and inseams. Sizes range from XS to 3XL, giving every woman the ability to find something that truly fits. Explore Bear and Roo here.

For busy moms who don't have time to return ill-fitting clothes or settle for "close enough," this is the answer. When you order from Bear and Roo, you're getting something made specifically for your body — not a size chart's best guess.

One of the things that makes Bear and Roo so special is the way customers fall in love with their bestselling pieces. The Resolution leggings, motion bra, lakeside joggers, and sprint zip-up pullover are staples. Customers come back for multiple pairs because of the customizable fit — especially the leggings with optional inseams. This year, the motion bra has been the fan favourite for its endless possibilities, including custom band and bust measurements.

If you've ever been frustrated by off-the-rack sizing, Bear and Roo is the solution you've been looking for. Jen has generously offered you $25 to shop and try your first item made just for you. Shop the bestsellers here. Code: FRIEND25

Two Canadian women-owned brands. One shared belief: that quality, intentional products — whether for your skin or your wardrobe — are always worth it.

Don't wait — every piece is sewn to order, just for you.